Denver — The Coalition for Innovative Media Measurement moved into high gear last week, launching a Website at www.cimm-us.org. The organization also was gearing up to officially release its long-awaited request for proposals, according to executives familiar with discussions.
The first RFP is aimed at soliciting a set-top-box data study based on three to six months of data for evaluation, rather than sales purposes. The second RFP looks for a cross-platform data study that would “reflect exposure of specific video sources on television, the Internet and mobile media.”
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