Announcements

CIMM/4A’s report says methodology, rather than technology, is root cause of TV attribution outcome differences; calls for more stringent media measurement standards  New York, NY (September 23, 2020) – The inconsistency of key television attribution inputs used by providers, not technology, is the main cause of variance in outcome measurements, according to a report issued […]

  Coalition of leading TV/premium video-based content and technology providers, media agencies and advertisers welcomes Ampersand, Charter, Data ImpacX, Dativa, IRI, Janus Strategy & Insights, LiveRamp, New York Interconnect, Sequent Partners, Tru Optik, TVSquared and VideoAmp New York, NY, May 5, 2020 – The Coalition for Innovative Media Measurement (CIMM) today announced that Ampersand, Charter, […]

The report will explore how both datasets complement each other and together can provide some of the data that the other lacks to create more nationally representative datasets of TV tuning New York, NY, May 1, 2020 – The Coalition for Innovative Media Measurement (CIMM) today announced the launch of a new study with Pre-Meditated […]

Compiled following a CIMM members-only Addressable TV workshop, report provides key themes and takeaways from industry leader presentations, case studies and panel discussions   New York, NY, October 15, 2019 – The Coalition for Innovative Media Measurement (CIMM) today released a report titled “Addressable TV and Implications for the Future of TV Measurement.” The report […]

CIMM provides industry with update on state of cross-platform measurement at 8thannual summit New York, NY, February 7, 2019 –The Coalition for Innovative Media Measurement (CIMM) today hosted executives from across the media buying and selling industries at the 8thAnnual Cross-Platform Video Measurement & Data Summit – the industry’s annual gathering to assess the state of […]

CIMM and 4As Present TV Attribution Providers Study at 8th Annual CIMM Cross-Platform Video Measurement and Data Summit New York, February 7, 2019 — While industry leaders express optimism and enthusiasm for TV attribution, they also are looking for greater visibility and understanding into how leading providers conduct the practice. The finding is part of […]

CIMM Will Become Subsidiary of the ARF Focused Upon Measurement Innovation  CIMM CEO and MD Jane Clarke Will Head Division   New York, NY October 17, 2018 – The Advertising Research Foundation (ARF), the industry leader in advertising research among brand advertisers, agencies, media and research firms, today announced that it has acquired the Coalition […]

Standardized approach — using Kantar Media’s audio watermarking technology — paves way for streamlined cross-platform measurement by enabling faster and more accurate tracking and audience measurement of content and ads across media NEW YORK, NY — July 9, 2018 — The Society of Motion Picture and Television Engineers® (SMPTE®), the organization whose standards work has […]

Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). When buying a product, the cashier scans the barcode, and the name and price of the item pops up immediately, no matter the store or where the item came from. That UPC code stays on the item throughout its […]

Current video ad measurement ecosystem is viewed as being fair-to-poor according to findings presented at 7th Annual CIMM Summit New York, NY, February 1, 2018 – Media and advertising executives say current methods for measuring advertising impressions across linear and digital video are fair at best. That’s according to research conducted by Artie Bulgrin, EVP, […]

Analysis looks at offerings from leading providers in digital, cross-platform, multi-touch and television attribution, marketing mix modeling, using comparable criteria   New York, NY, February 1, 2018 – With the attribution measurement space cluttered and continuing to grow, the Coalition for Innovative Media Measurement (CIMM) today released a study commissioned to compare more than 25 […]

CIMM assesses the state of cross-platform measurement at 7th annual summit   New York, NY, February 1, 2018 –The Coalition for Innovative Media Measurement (CIMM) today gathered executives from across the media buying and selling industries at the 7th Annual Cross-Platform Media Measurement & Data Summit – the industry’s annual gathering to assess the state […]

by AdExchanger “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jane Clarke, managing director and CEO atthe Coalition for Innovative Media Measurement (CIMM). As 2018 gets underway, there is one issue that should be at the top of everyone’s list […]

Research conducted by Sequent Partners finds while some integrated approaches are promising, both marketing mix and attribution modeling still needed for ROI analysis New York, NY, February 16, 2017 – An in-depth analysis of the current state of media ROI analysis has found that while progress has been made toward development of methods that enable […]

Availability of open, standardized approach to binding IDs to ads and program content marks potential milestone for advancement of cross-platform measurement NEW YORK — Feb. 16, 2017 — Kantar Media’s audio watermarking technology for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content has been selected to move to the next […]

Industry leaders gather to review innovations, new solutions and discuss next steps New York, NY, February 16, 2017 –The Coalition for Innovative Media Measurement (CIMM) today hosted some 260 executives from across the media buying and selling industries at the 6th Annual Cross-Platform Media Measurement & Data Summit – the industry’s annual gathering to assess […]

    Report identifies best practices for linking consumer identity across multiple platforms and connected devices, as well as between online and offline behavior   New York, NY, September 26, 2016 – A study being issued today by The Coalition for Innovative Media Measurement (CIMM) has found that marketers looking to match consumer identities across […]

Initiative will result in a whitepaper issued in Q4, penned by Sequent Partners   New York, NY, September 15, 2016 – The Coalition for Innovative Media Measurement (CIMM) today announced it will collaborate with the 4A’s Media Measurement Task Force and Sequent Partners to determine best practices in cross-platform attribution and ROI analysis.   The […]

CIMM unveils new additions to its lexicon of terms and definitions for the media measurement industry   New York, NY, August 15th, 2016 – The Coalition for Innovative Media Measurement (CIMM) today announced new additions to its lexicon of terms and definitions for the media measurement industry.   The Lexicon, originally introduced in 2010 to […]

Whitepaper will look to provide “state of the art” view into “identity” technologies   New York, NY, April 14, 2016 – The Coalition for Innovative Media Measurement (CIMM) today announced the commissioning of a whitepaper that aims  to provide a clearer understanding of the census-based methods for establishing consumer identity across multiple platforms and internet-connected […]

  “CIMM congratulates comScore and Rentrak on their announced merger.  The newly formed entity will help bring needed competition into the field of cross-platform audience measurement. Certainly, this is a field undergoing significant pressure to innovate in response to quickly evolving consumer content consumption habits.  It is the proliferation of measurement options available to the […]

First Project to Gather Critical Information of Whole Family TV, Internet and Mobile Content Consumption In and Out of Home   NEW YORK – June 16, 2015 – The Coalition for Innovative Media Measurement (CIMM) announced today that RealityMine, a leading provider of mobile market research technologies and consumer analytics, has been chosen to undertake […]

Study Outlines Questions to Ask Third Party Data Providers in Media Data Integrations   NEW YORK – June 2, 2015 – The Coalition for Innovative Media Measurement (CIMM) today introduced a whitepaper on “Enriching Media Data: Quality is Key Requisite for Maximizing ROI.”  It presents guidelines for assessing the data quality of various data enrichment […]

CIMM Members See First Cross-Platform Measurement Data and Hear Updates on Major Industry Initiatives   NEW YORK – April 23 2015 – The Coalition for Innovative Media Measurement (CIMM) today announced that over 250 executives from leading advertising agencies, media companies, brands, networks, industry organizations and research vendors attended its 4th  Annual Cross-Platform Media Measurement […]

Cross-Media Measurement Service, Formerly Called Project Blueprint, Provides Continuous Unified Measurement of TV, Radio, Desktop, Smartphone and Tablet Usage   NEW YORK, April 22, 2015 – comScore, Inc. (NASDAQ : SCOR), in collaboration with the Coalition for Innovative Media Measurement (CIMM), today unveiled the first set of cross-media measurement data for 11 CIMM member companies through […]

Results on How Best to Understand and Use Emerging Data Sources in Media Planning and Buying Explored During CIMM 4th Annual Cross-Platform Media Measurement & Data Summit   NEW YORK – April 22 2015 – The Coalition for Innovative Media Measurement (CIMM) today introduced the initial results from a whitepaper about quality assessment of various […]

  NEW YORK – April 16, 2015 – The Coalition for Innovative Media Measurement (CIMM) announced today that the Association of National Advertisers has become a member of CIMM.   “On behalf of CIMM member companies, I am pleased to welcome the ANA as a new member” said Jane Clarke CEO and Managing Director, Coalition […]

Search Begins for Technology Partner to Implement OpenID Standardization With Ad-ID and EIDR   NEW YORK – April 15, 2015 –The Society of Motion Picture and Television Engineers® (SMPTE®) is searching for a technology for an open standard for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) metadata into programming content. Ad-ID is a […]

Organization Reaches Critical Milestone for Establishing the Foundation for Cross-Platform Measurement, Announces Jane Clarke as CEO   NEW YORK – February 4, 2015 – The Coalition for Innovative Media Measurement (CIMM) announced today that it has reached a five-year milestone in building the foundation for cross-platform measurement and has promoted current leader Jane Clarke to […]

Study Group Recommends Audio Watermarking to Bind Unique Content Identifiers to Media, Recruits Industry Participation in Writing Open Standard     NEW YORK [and AMSTERDAM] — Sept 15, 2014 — The Coalition for Innovative Media Measurement (CIMM), an industry organization that promotes innovation in audience measurement for television and cross-platform media, and the Society for […]

NEW YORK, NY – April 28, 2014 – The Coalition for Innovative Media Measurement (CIMM) today announced that more than 200 executives from leading advertising agencies, media companies, brands, networks, industry organizations and research vendors attended its 3rd Annual Cross-Platform Media Measurement Summit held in New York City last Thursday.   The event featured lively […]

  Garners Support from CIMM Member Companies for Broader Roll-Out of Blueprint Initiative   RESTON, VA and NEW YORK, January 29, 2014 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform measurement service, the industry’s […]

Groups Solicit Industry Input on Approaches to Binding Unique Content Identifiers to Media   Establishment of a UPC for All Professional Program Content and Ads Moves Forward    NEW YORK — Dec. 17, 2013 — The Coalition for Innovative Media Measurement (CIMM) and the Society for Motion Picture and Television Engineers (SMPTE) today announced they […]

Study Group Session Including Networks, Advertisers, and Engineers Meets to Explore Binding of Unique Content Identifiers to Media   NEW YORK — Sept. 3, 2013 — The Coalition for Innovative Media Measurement (CIMM) and the Society for Motion Picture and Television Engineers (SMPTE) today announced they have commenced work on a critical next step toward […]

CIMM Issues Request for Proposals to Build Comprehensive Digital Video Data Warehouse   Seeks technical partner with “Big Data” experience to create a central library of digital video viewing data for publishers, advertisers and agencies to improve cross-platform measurement, media planning and buying   NEW YORK, NY – June 19, 2013 – The Coalition for […]

2nd annual Summit draws 200+ media & entertainment sector executives Discussions advocate for adopting new methodologies to better track video content on multiple screens and evaluate the effectiveness of advertisements Presentations, video recordings and photos available on the CIMM website NEW YORK, NY – April 22, 2013 – The Coalition for Innovative Media Measurement (CIMM) […]

Calls for widespread industry adoption of Ad-ID and EIDR coding for all advertising, video content assets CIMM-backed advocacy platform, TAXI, brought together nearly 30 M&E companies for a 2+ year long series of studies and analyses to determine feasibility, evaluate supply chain and economic benefits   More than $2 billion in annual M&E sector revenue upside […]

Combining passively measured TV ad viewing data with ad recognition survey results provides marketers with a clearer picture of ad effectiveness amid the rise of multi-platform and multi-tasking consumption trends NEW YORK, NY – April 18, 2013 – Symphony Advanced Media (SymphonyAM) and The Coalition for Innovative Media Measurement (CIMM), today released findings from their […]

Focus on Television audience measurement across multi-platforms using nobile-based technology to meet evolving viewing behaviors. NEW YORK—September 28, 2012— Nielsen (NYSE: NLSN), a leading global provider of information and insights into what consumers buy and watch, and the Coalition for Innovative Media Measurement (CIMM), today announced the formation of an Innovation Committee designed to collaborate […]

SAM’s ground-breaking smartphone-based technology to provide insights into cross-media advertising effectiveness linkage among media behavior, social media profiles and activities on Facebook and Twitter New York, NY – July 17, 2012 – The Coalition for Innovative Media Measurement (CIMM) announced today that it is collaborating with Symphony Advanced Media (SAM) to pilot test innovative new […]

The Coalition for Innovative Media Measurement is working with Symphony Advanced Media to test new approaches to cross-platform advertising effectiveness, initially focusing on the linkage between social media and multimedia consumption. Read More…

The Coalition for Innovative Media Measurement (CIMM), a trade group created by Madison Avenue and big media companies to research and develop better methods for measuring audiences in an increasingly “cross-platform” media world, has tapped Symphony Advanced Media to “pilot test” what it hopes will be a better approach for measuring the effectiveness of advertising […]

Study Highlights Multi-Screen Viewing Habits for Major Media Brands as Consumers Extend Engagement Beyond TV to Internet, Online Video and Mobile Devices RESTON, VA – June 12, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and the Coalition for Innovative Media Measurement (CIMM) today released a research white paper entitled […]

US — Consumers are increasingly using multiple screens to engage with brands while viewing television shows, according to research from the Coalition for Innovative Media Measurement (CIMM). The results are contained in two white papers, produced in association with ComScore and Arbitron. The studies were commissioned last year. Read More…

COLUMBIA, MD – June 11, 2012 – A significant share of TV viewers are using PCs and mobile devices as second and third screens to access video content, according to the results of a cross-platform pilot test to be presented by Arbitron Inc. (NYSE: ARB) and the Coalition for Innovative Media Measurement (CIMM) at the […]

NEW YORK, NY – March 13, 2012 – The Coalition for Innovative Media Measurement (CIMM) today announced that Univision Communications has joined the industry alliance. CIMM members include television content providers, media agencies and advertisers that are working together to identify new and more effective methods to measure audiences and the impact of advertising across […]

Summit draws scores of media executives; Presentations center on urgent need to develop new ways to measure cross-platform video, eliminate current inefficiencies Presentations and a recording available at the CIMM website NEW YORK, NY – February 16, 2012 – The Coalition for Innovative Media Measurement (CIMM), today announced that nearly 300 executives from leading advertising […]

Robert Barocci, pres and CEO of the Advertising Research Foundation, put it bluntly: “What we don’t know about media use seems to outweigh what we do know. And that’s tragic.” At ANA, CIMM, 4A’s and ARF’s Cross-Platform Video Measurement Summit in NYC Wed, cable ad execs, buyers and agency folk concurred that to better understand […]

One main thing continues to hold back the mutual desire on the part of advertisers, agencies and media companies for more cross-platform deals between TV and online video: the lack of a standard metric that will allow for easy comparisons for ad effectiveness. That was the consensus of a panel at the multi-industry trad gathering […]

For a while now, Arbitron’s COO Sean Creamer has been suggesting that the portable people meter (PPM) could play a more prominent role in TV measurement. During his comments last week, a J.P. Morgan executive wondered whether the company had offered Viacom help recently — it was tongue in cheek. But Arbitron CEO Bill Kerr […]

US — TV broadcasters A+E Networks and Scripps Networks have joined the Coalition for Innovative Media Measurement, the group of media owners, agencies and advertisers focused on finding the best way to measure media audiences. The addition of the two firms brings the total CIMM membership up to 24 companies, including Unilever, Viacom, Walt Disney, […]

A&E, Scripps Join CIMM

September 8, 2011

The Coalition for Innovative Media Measurement (CIMM), a group that seeks to promote innovation in audience measurement for TV and cross-platform video, and that is backed by a number of TV programmers, media agencies and advertisers (previously announced members include AT&T, Belo, CBS, Carat USA, Comcast, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group’s Mediabrands, […]

NEW YORK: A+E Networks and Scripps Networks are the newest members of of the Coalition for Innovative Media Measurement, which seeks to identify new ways of effectively measuring audiences across multiple platforms. There are now 24 active members, including CBS Corporation, Comcast Networks, Discovery Communications, NBCUniversal, News Corporation, Time Warner, Viacom and The Walt Disney […]

Team with existing CIMM Members including television content providers, media agencies and advertisers to identify new ways to effectively measure audiences across multiple platforms New York, NY – September 7, 2011 – The Coalition for Innovative Media Measurement (CIMM / www.cimm-us.org), today announced that A+E Networks and Scripps Networks LLC are the newest members of […]

A+E Networks and Scripps Networks have joined the Coalition for Innovative Media Measurement, an alliance of media companies, ad agencies and advertisers focused on developing new ways to measure audiences across multiple platforms. CIMM was formed in the fall of 2009, in the hopes of spurring industry suppliers to deliver better ways of gauging cross-platform […]

Add two more influential cable programmers to the Coalition for Innovative Media Measurement — an initiative by Big Media and advertisers that hopes to update TV ratings system to account for viewing on new platforms including smartphones. The group is supported by heavyweights including AT&T, CBS, Comcast, Discovery, Disney, News Corp, Procter & Gamble, Starcom MediaVest, Time […]

Findings chronicle how, when consumers interact with media across all platforms during daily life activities; Final phase of study will ‘fuse’ findings with existing media measurement services to create time-based, cross-platform media planning tool CIMM to present an illustration of findings highlighting media behavioral habits of ‘Moms’ during the Audience Research Foundation’s annual conference today; […]

New York, October 27, 2010 – On the heels of the Coalition for Innovative Media Measurement’s (CIMM’s) Lexicon for Set-Top Box (STB) Data, the group unveiled today the results of an industry wide research project meant to prioritize the near term and long term uses for STB data. The CIMM “Roadmap for Set-Top Box Data” […]

“TouchPoints” Survey Has Already Transformed The Way Media Is Planned, Bought And Sold In The UK NEW YORK, August 10, 2010 — The “TouchPoints” initiative, launched in 2006 in the United Kingdom, is now entering the United States thanks to the Coalition for Innovative Media Measurement (CIMM), it was announced today by Jane Clarke, Managing […]

The television industry is eager to get at the treasure trove of information that set-top-box data could provide, but Jane Clarke, managing director of the Coalition for Innovative Media Measurement, is finding that it is taking longer than expected to unlock. Utilizing set-top-box data is one of the two areas of media measurement that CIMM […]

NEW YORK – May 12, 2010 – The Coalition for Innovative Media Measurement (CIMM) today introduced the CIMM Set-Top Box (STB) Lexicon, a common set of more than 800 terms for use in analyzing and processing STB measurement. Available at https://cimm.wpengine.com/lexicon.htm, the CIMM STB Lexicon will provide a shared, foundational language to inform CIMM’s forthcoming […]

New Members Welcomed as CIMM Announces Next Steps in Set Top Box Measurement Initiative NEW YORK – January 25, 2010 – In its first member meeting of the new year, The Coalition for Innovative Media Measurement (CIMM) today announced that Gannett, PepsiCo, Belo, ConAgra, Hearst and Microsoft have joined the group, expanding its membership to […]

NEW YORK — The Coalition for Innovative Media Measurement has added media firms Gannett, Belo and Hearst, as well as PepsiCo, ConAgra and Microsoft, expanding its membership to 21 content providers, media agencies and advertisers. Read More…

NEW YORK – December 8, 2009 – The Coalition for Innovative Media Measurement (CIMM) today named Jane Clarke its Managing Director. As the newly created group’s first Managing Director, Clarke will oversee all day-to-day operations for CIMM, including management of the RFI process, vendor relationships and the resulting research studies. Clarke will report directly to […]

Deadline for RFI Submission is December 4 New York — November 16, 2009 — Based on feedback received during its recent meetings with five different providers of set top box data, the Coalition for Innovative Media Measurement (CIMM) has posted a revised RFI (Request for Information) on its website, www.cimm-us.org. Deadline for submission of the […]

Five Current Providers of Set Top Box Data Invited to Participate NEW YORK – November 2, 2009 — On November 10, the Coalition for Innovative Media Measurement (CIMM) will meet with the first five in a group of companies that are currently providing set top box data to see how they and CIMM can work […]

Denver — The Coalition for Innovative Media Measurement moved into high gear last week, launching a Website at www.cimm-us.org. The organization also was gearing up to officially release its long-awaited request for proposals, according to executives familiar with discussions. The first RFP is aimed at soliciting a set-top-box data study based on three to six […]

Executives from the 14 Founding Companies Comment on the Organization NEW YORK – September 10, 2009 — Executives from the 14 companies representing the founding members of the Coalition for Innovative Media Measurement (CIMM) today commented on the formation of the organization: Jeff Bewkes, Chairman and CEO, Time Warner: “As we continue to make our […]

Unprecedented Research Effort to Foster Innovative Cross-Platform Media Measurement NEW YORK – September 10, 2009 –In an effort to promote innovation and explore new, high quality ways to measure audiences across traditional and new media, a group of leading US television content providers, media agencies and advertisers are joining together in an historic initiative to […]