Coalition For Innovative Media Measurement
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  • “It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

    Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM
    “…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”
    Colleen Fahey RushEVP, Chief Research Officer, Paramount

    “To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

    Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon
  • Company News

    • The 4A’s and CIMM Launch Joint Study with ThinkMedium To Explore Privacy and the future of TV measurement and advanced TV advertising
    • CIMM Launches New Project to Assess Future Role and Value of Panels for US TV and Cross-Platform Measurement
    • CIMM to Assess Opportunities to Enhance the Value of Smart TV Data for Measurement
    • Comcast Advertising’s Claudio Marcus Joins CIMM Board of Directors
    • CIMM Adds 26 New Companies, Increases Membership by More Than 50%
    • CIMM, 4A’s and TVB Launch Study to Develop Action Plan for Local TV Measurement

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