Jane ClarkJane Clarke, CEOManaging Director

As the CEO and Managing Director of the Coalition for Innovative Media Measurement (CIMM), Jane is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations.  CIMM is an R&D coalition of companies in the TV/premium video ecosystem. It was formed to spur innovation and collaboration in cross-platform media measurement and bringing more granular measurement to TV.  CIMM has launched game-changing proof-of-concept Pilot Tests for cross-media measurement technology with innovative vendors, and created breakthrough whitepapers on return path data, data enrichment, cross-device and cross-channel identity measurement, and advances in cross-channel and TV attribution measurement.

Current CIMM initiatives range from a study to unpack data inputs into TV Attribution, as well as a Whitepaper on Best Practices in Combining Smart TV and STB Data. Additionally, we are working on designs for TV Data interoperability and ID resolution, as well as creating standardized formats for Ad Names (using Ad-ID), metadata and file formats.

Jane has more than 40 years’ experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Children’s TV Workshop and National Geographic.  Most recently, she was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print.  She is on the Board of the Advertising Research Foundation and I-COM Global, and has received numerous industry awards.

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CIMM operates through Working Committees of members for all initiatives and Project Management Committees for specific projects. Committee membership is open to all CIMM members.