Coalition for Innovative Media Measurement

The Coalition for Innovative Media Measurement (CIMM), an affiliate of the Advertising Research Foundation (ARF), is a non-partisan, pan-industry coalition that embraces the entire media and advertising ecosystem.

During a time of tremendous change, we help our members understand the latest developments, test and develop solutions, undertake collaborative research projects, and facilitate dialogue around innovation and best practices in measurement, metrics and data.

Events

Spotlight Event

CIMM NYC SUMMIT

CIMM’s 13th Annual Summit in NYC is our flagship in-person event, bringing together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.

News

October 8, 2024

Announcements

CIMM Launches New Initiative to Assess the Case for an Open, Universal Watermarking Standard to Support Improved Measurement of TV Content and Ads

October 4, 2024

Announcements

CIMM Reports Member Growth and Leadership Expansion Ahead of Annual Summit in NYC

September 24, 2024

Announcements

CIMM and The Attention Council Combine Forces

July 25, 2024

Announcements

CIMM and TVB Launch Program of Work to Support Local TV Marketplace, Issue Post Analysis Guidelines as First Milestone

Research

May 1, 2024
Innovations, Metrics

How Multi-Screen Consumers Are Changing Media Dynamics

April 1, 2024
Data Collaboration, Innovations

The Future of Clean Rooms and Data Collaboration

February 1, 2024
Innovations, Measurement & Currency

Smart(er) TV Data for Measurement Initiative

December 1, 2023
Best Practices, Measurement & Currency

Privacy and the Future of TV Advertising

October 1, 2023
Innovations, Measurement & Currency

Future of ROI and ROAS Measurement

October 1, 2023
Best Practices, Data Collaboration

truth{set} Household Identity Accuracy Project

May 1, 2023
Best Practices, Data Collaboration

Television Data Match Rate & Match Bias Study

May 1, 2023
Improvements, Measurement & Currency

Local Television Audience Measurement Study

It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.

—Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

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