CIMM Issues Request for Proposals to Build Comprehensive Digital Video Data Warehouse
Seeks technical partner with “Big Data” experience to create a central library of digital video viewing data for publishers, advertisers and agencies to improve cross-platform measurement, media planning and buying
NEW YORK, NY – June 19, 2013 – The Coalition for Innovative Media Measurement (CIMM) today announced the release of a Request for Proposals (RFP) to design, build and maintain a “Data Warehouse” of video viewing behavior across platforms, beginning with digital video programming data, that would be accessible by any participating organization. This centralized location would allow for the contribution and licensing of data necessary for improved cross-platform measurement and media planning and buying.
The RFP is open to any interested parties and those with experience in creating data warehouses, data exchanges and / or the manipulation of “Big Data” are especially encouraged to submit.
Currently, digital video publishers only have visibility into their own data and no transparency into other publishers’ data. This limited view prevents the ability to understand “share” of video viewing across publishers, which is becoming increasingly necessary for both publishers and advertisers / agencies in planning and buying for long and short-form digital video. The selected technical partner(s) will help solve this issue by supporting the normalization and auditing of data across digital video publishers and also creating and maintaining the data warehouse database. Additionally, they will need to find the best privacy compliant method to append demographic and / or behavioral data to better understand the video viewers as well as their viewing habits.
Jane Clarke, Managing Director of CIMM, said, “The rapid rise of digital video has exposed the need for more transparency into data across the entire media ecosystem for the buyers and sellers of media. A centralized data warehouse is a major step toward change here and we welcome the opportunity to collaborate with the brightest minds in the media and technology worlds and invite those in the digital video space to come be a part of this forward-thinking initiative.”
CIMM is driving towards industry-wide support for this initiative and will be collaborating with the Cabletelevision Advertising Bureau (CAB) and Media Rating Council (MRC). CIMM is reaching out to other organizations and companies and welcomes more participation.
CIMM is also exploring the possibility of utilizing the “Data Warehouse” to store digital video advertising data and data from other platforms, such as Return Path Data for TV viewing.
For additional information about this RFP please contact CIMM at 212-590-2431 or visit the CIMM website at http://cimm-us.org/
Proposals for the “Data Warehouse” must be submitted by 6:00pm ET on July 15, 2013 to email@example.com.
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The Coalition for Innovative Media Measurement (CIMM) is comprised of leading video content providers, media agencies and advertisers that aim to promote innovation and foster efficiencies in audience measurement for television and cross-platform video. CIMM explores and identifies new methodologies in audience measurement and verifies these approaches through a series of pilot tests and studies conducted with independent measurement companies. CIMM’s primary focus is on two key areas: the current and future potential of television measurement through the use of return-path data, and new methods for cross-platform media measurement. www.cimm-us.org