NEW YORK – April 16, 2015 – The Coalition for Innovative Media Measurement (CIMM) announced today that the Association of National Advertisers has become a member of CIMM.
“On behalf of CIMM member companies, I am pleased to welcome the ANA as a new member” said Jane Clarke CEO and Managing Director, Coalition for Innovative Media Measurement. “The ANA represents major advertisers who are a critical component of CIMM’s coalition of media buyers and sellers. Advertisers are taking a stronger interest in improving media measurement, and we welcome their voice at the R&D table as we develop new cross-platform measurement systems and metrics.”
The ANA’s membership includes 650 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. Through industry collaborations, the ANA is emphasizing a “Measurement Mandate” to bring more attention and resources to improving the tools advertisers use to plan, buy and evaluate the ROI of advertising, which has become more complex as consumers are consuming both ads and content across multiple devices and distribution systems.
“We are pleased to join CIMM where we can work alongside its member companies on collaborative initiatives to drive meaningful change in the measurement challenges we face today,” said Bob Liodice, President and CEO of the ANA.“Our organization and our industry will benefit greatly as we work collectively towards effective cross-platform measurement solutions.”
The ANA joins CIMM just ahead of the organization’s Annual Cross-Platform Media Measurement and Data Summit. During the event on April 22 at the Time-Life Auditorium in New York City from 12:15 – 5:30 p.m., ANA executives will be among the organization’s members for an exploration of the current state of measurement and monetization.
The Coalition for Innovative Media Measurement (CIMM) is comprised of leading video content providers, media agencies and advertisers that aim to promote innovation and foster efficiencies in audience measurement for television and cross-platform video. CIMM explores and identifies new methodologies in audience measurement and verifies these approaches through a series of pilot tests and studies conducted with independent measurement companies. CIMM’s primary focus is on two key areas: the current and future potential of television measurement through the use of return-path data, and new methods for cross-platform media measurement. www.cimm-us.org.
About the ANA
The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, the ANA’s membership includes more than 650 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA also includes the Business Marketing Association (BMA) and the Brand Activation Association (BAA) which operate as divisions of the ANA. The ANA advances the interests of marketers and promotes and protects the well-being of the marketing community. For more information, visit www.ana.net, follow us on Twitter, or join us on Facebook.